How to Improve Your Adwords Pay Per Click Results

Posted by Mark on December 21st, 2011 | Republish This Article

How to Improve Your Adwords Pay Per Click Results
Once a business has found a marketing strategy they are happy with doesn’t mean they should sit back and be content. There is always a need to improve the way you are doing business. Google Pay Per Click (PPC) is one of those strategies you want to evaluate from time to time to make sure your are getting the most for the money you are spending.

Suggestions on Improvements

Upon researching how your business is doing with Google Pay Per Click you may see the need to make improvements in the way you are doing business.

The following suggestions will help you to improve on your Google Pay Per Click numbers:

1. Examine Your Search Query Report – In order to examine your search query report for Google Pay Per Click you need to access the “AdWords”section of Google. Click on the tab for new reports and select the Search Query Performance link. This will enable to you capture data for a report on search inquires for as many days as you desire. Thirty day is recommended to get a good idea of what words you are being charged for with Google Pay Per Click.

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How To Fix Article Marketing

Posted by Mark on December 21st, 2011 | Republish This Article

Article marketing is broken. That’s just the truth of it. Article marketing has been broken ever since it met up with SEO. SEO gives articles the ability to rank without being deserving of it.

Search engine algorithms are built around a series of metrics that are designed to determine the value of content. If the algorithm makes the determination that the content is both valuable and relevant, then odds are, that particular piece of content will rank well in the search engine results pages.

The funny thing about search engine algorithms is that they can be reverse engineered. What does this mean? It means that if a group of search engine algorithm engineers sit around a table and decide what metrics can and will be used to determine the value of content, then in the next room over, you are going to find a room full of search engine algorithm metric de-constructors that just sit around all day tinkering with their websites and seeing what on-site or off-site changes influence search results. Any methodologies that have a positive effect on their SERP results will immediately be packaged and sold to the highest bidder.

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SEO And Link Building Strategies For Beginners

Posted by Mark on December 20th, 2011 | Republish This Article

SEO and Link building are necessary and time consuming parts of maintaining an online presence, regardless of your niche. When I browse sites online, I run across loads of websites that have done very little in terms of on-site SEO, much less off-site.

If you are on a shoe-string budget, then, odds are, you will have to perform your own on and off site SEO…at least initially.

This post is geared to take a step back for all of the newbies entering the market. That is not a bad thing. We all have to start somewhere.

Let’s make this short and sweet. Let’s say you are going to launch a new website for your business. Well, you number on goal will be and will always be to generate traffic. If you haven’t heard already, Google owns all of the traffic, so you will have to appease them first and foremost. This is an unfortunate truth. YAHOO and BING just don’t have it…sorry.

With that in mind, whatever website you set up will have to be Google friendly and they will have to be able to navigate their way around it easily, including all of the pages nested deep in the site.

A good standardized Content Management System (CMS) will help with this. WordPress and Joomla come to mind. These are both open source scripts that offer XML sitemap plugins that practically handle this for you.

Once this is place, begin your SEO.

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How To Build Your Backlinks The Right Way

Posted by Mark on December 20th, 2011 | Republish This Article

Whenever a blogger or webmaster launches a new site, gaining backlinks is an SEO priority. It is no secret that backlinks are essentially inroads to a website for both human visitors and search engines. The more backlinks pointing to a web page that a search engine indexes, the more relevant that web page becomes with respect to the search engine algorithm. Additionally, there is a greater and greater chance of potential visitors finding and visiting your site.

Backlinking methodologies vary greatly. Some are considered white hat and should be used as a way to increase relevant backlink count. Other methodologies are considered black hat and even though they are usually easy ways to get links, their usefulness is short-lived and ultimately a waste of time.

One black hat method of gaining backlinks is forum spamming. Forum spamming usually entails the use of software as a means of planting automated and pre-written forum comments as a means to have one’s signature links visible on a larger and more widespread scale. The problem with doing this is the fact that the spammer is not contributing to the discussion and therefore the comments, even though they are keyword based, are not relevant to the overall sense of the thread. Fellow posters are usually annoyed and in most cases, the moderator is notified and the account is banned. Backlinks gained by this method are usually quickly eliminated and their intended usefulness is wiped out.

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How To Optimize Your Content For Search Engines

Posted by Mark on December 19th, 2011 | Republish This Article

If you ever discuss SEO with an SEO expert, you will hear talk about two different types…on page SEO and off page SEO. In this very brief tutorial, I will discuss the absolute minimum that must be performed in both of these areas.

I will begin the with easiest of these two…on page SEO. Before you write any content, you must first head over to a keyword research tool and select a keyword that describes what your content will center around.

The sole purpose of keyword selection is to make sure that the words you use are actually being used by individuals searching for phrases. Generally speaking, you want to find a keyword that gets a high level of searches per month, preferably local, and has a low level of competing pages as per a Google query.

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What You Must Know About Search Engine Optimization

Posted by Mark on December 19th, 2011 | Republish This Article

What You Must Know about Search Engine Optimization

It’s amusing to contemplate about it now, but Search Engine Optimization was a novelty as recently as four or five years ago. Back then, there were few companies hiring Internet Marketing companies to improve their search engine positions. Now, SEO is extremely popular and has become an industry standard practice. So it’s not unlikely that your business is employing SEO tactics but not exactly sure why.

However, it is well worth the time to value the big picture of Search Engine Optimization.

There are two major forms of marketing in the world today. There are the out-of-date Outbound Marketing practices and the new generation of Inbound Marketing practices.

Outbound marketing practices include pushy forms of marketing such as cold calls, television ads, radio ads, and spam. For the most part technology has provided us with ways of blocking these things out; therefore their usefulness in the marketing world is on a downhill slide.

If you want to have a productive marketing campaign for your business, you need to work on methods that are more inbound based. This includes Internet Marketing strategy such as Search Engine Optimization.

Why Search Engine Optimization Is Important

SEO is important because it is the backbone of most Inbound Internet Marketing. It consists of using a range of methods of improving your rank in well-known search engine. Every piece of content that you put out on the web from your website to articles must be optimized to improve your chance of attaining organic search results to your business site. These organic search results are far more significant than PPC advertising because they produce about three times as much traffic. In addition, apart from the cost of professional SEO marketing services and content writers, you aren’t paying for organic search results. You do not have to pay every time someone clicks on your link in Google, as you do with a PPC campaign. You cannot pay anyone to get you the first spot on Google, but you can do a great deal to improve your chances of getting there.

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SEO 2012 – Micro Niche Sites Versus Authority Sites

Posted by Mark on December 18th, 2011 | Republish This Article

Well, it’s official, micro niche sites are headed out the window. That is a fact. I can’t tell you how I know this, but it is true none-the less.

The votes are in. In the past micro-niche-sites have usually done extremely well. But heading into 2012, the “hand-writing is on the wall” my friends.

I want to show you something, something that you are not going to see, well, anywhere. This is a secret list of keywords and the activity that they have seen from Google.

Before you look at this data, I would like to point out to you a handful of items:

1 ) Take a close look at what search engines are sending traffic (big surprise here on two fronts). You will see only one search engine company and countless international versions of it.

2 ) Take a close look at the rankings in the “Query” and look closely at the “bubbles” which denote the organic positioning.

3 ) Visit the page that ranked for that keyword.

Here is the file: RecentKeywordActivity.pdf

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Are Autoresponder “Series” Becoming Outdated?

Posted by Mark on December 18th, 2011 | Republish This Article

I find myself going back and forth on this one. Much of this is due to the freshness update and how its concepts have spilled over into our offline marketing efforts as well as our online ones.

As of late, we have been making many efforts to make our operation evergreen so-to-speak.

During this process, we have run across many challenges that have made us rethink the way we handle certain aspects of our blogs, directories, lists, SEO, advertising and everything else associated with a virtual operation.

Interestingly, with the core of our operation, that being SEO, changing so quickly as of late, we find it necessary to modify how we handle our lists as well.

In the past, things were quite simple, SEO and marketing was fairly predictable in terms of SEO and autoresponder series’.

However, we recently find more and more information on the SEO front to be either lacking in effectiveness or flat out wrong. Many of the old SEO techniques and tactics which were part of our autoresponder series’ emails were, in the end, ultimately misleading, in our opinion.

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Build A List In The SEO Niche Easily

Posted by Mark on December 18th, 2011 | Republish This Article

One of the nice things about internet marketing is the fact that everything is automated from payment to marketing to customer contact. For this reason, building a business online is something that can be formulated, meaning, it can be built and tuned to operate in the most efficient way possible. Every once in a while however, a tool comes along that makes our job just that much easier.

List building is a great way to stay in contact with your previous visitors and continuously feed them information on a regular basis so as to establish a meaningful relationship. Once a relationship has been established between you and your list, on occasions you can market well-researched products to them.

The SEO niche is no different. There are tons of tools based around website promotion, even ones SEO experts themselves would buy if you catch them at the right time. However, the problem is offering them something of value that tempts them enough to actually join your list in the first place.

In most cases, someone joins a list to get a freebie of some sort. It could be a report or an e-book or even an e-course of sorts. That being said, an SEO crowd is a little bit of a tougher sell in that they themselves are the type to write these reports and courses in the first place. So, what would they be interested in?

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How Affiliate Links Can Damage Your Website

Posted by Mark on December 18th, 2011 | Republish This Article

OK. Here is the deal. Recently, I have been doing a little split testing and wanted to share my results with my favorite readers.

I have a blog about SEO and SEM. This blog to be particular. I have been adding content to it regularly and traffic has been building slowly. Traffic has built up enough to where I have been testing different monetization methods.

As I began posting articles to it, I was happy to note that whenever I posted a new article, Google, jumped on it like a cat on a bird, usually within 60 seconds or less. Indexing was almost an instantaneous phenomenon. Everything was great.

As a means to monetize, I decided that I would customize my header links and place a row of drop down menus across the top of the blog that referenced different categories of SEO, Blogging and Marketing tools to name a few of the categories.

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